As a symbolic gesture of friendship to announce WhatsApp’s partnership with Mercedes-AMG PETRONAS F1 Team, we changed the care care emoji from red to black. Which in the context of F1 rivalries, means we added fuel to the fire.

Ahead of the first US Grand Prix of 2024 in Miami, we debuted the Emoji Car with a NYC takeover. Becoming the first brand to project a dynamic light show on the Empire State Building. Shutting down 5th Avenue for Lewis Hamilton to do donuts side-by-side with a real-life Emoji Go Kart. An interior takeover of the Empire State Building. A star-studded rooftop viewing party. A drive on the observation deck. A segment on Good Morning America. And a reprimand from the NYPD that we are “never doing this again.”