We’ve all had moments where we give our phone number to someone we just met. But a phone number is personal. People want to stay reachable without sharing something so private.

For the biggest product launch in over a decade, WhatsApp partnered with boxer, Anthony Joshua to drum up excitement and urgency for our users to go our and get their own WhatsApp Username.

The film follows a fast-paced day-in-the-life of AJ for a live brainstorm of his own WhatsApp Username with a colorful cast of characters (with varying degrees of success).