This WhatsApp x Netflix Squid Game partnership showcases how fandom thrives in Group Chats. After episodes air or during the wait for the next, it's in these chats where fans share their reactions, memes, and dive into discussions.

This project celebrates WhatsApp as more than just a messaging app—it’s a space where people connect over shared passions. We created a dynamic brand platform that highlights how WhatsApp enables fans to interact and engage around their favorite shows.

A first-of-its-kind streaming placement aired during the Kansas City Chiefs vs. Pittsburgh Steelers game on December 25th, bringing the fandom to the forefront. The campaign takes a guerrilla approach, starting with an iconic show moment and then transitioning into Group Chat conversations, capturing authentic fan reactions and insights that reflect the true spirit of the fandom.